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Android tablets capture 62% of market share in 2013, beating out iPad for the first time
We were surprised how quickly it took Android to overtake the iPhone in device sales, and now the same thing is starting to happen on the tablet front. Prestigious firm Gartner’s latest numbers show tablet sales grew 68% in 2013, with the large-sized slates moving a whopping 195.4 million units to consumers. So who were the big winners in all that?
If you guessed Apple, well, for the first time ever you’d be wrong. It’s actually Android, as the world-renowned platform enjoyed 62% of the pie compared to Apple’s 36%. Gartner originally predicted Apple would enjoy a comfortable lead until 2015, but as we’ve seen on the phone side of things analysts can be quite conservative. Microsoft doesn’t seem worth mentioning with 2.1% at first glance, but that did equate to about 4 million units.
So what was the reasoning? It’s simple, really — cheaper tablets, and a good abundance of them. The cheapest current-gen flagship iPad costs $500, while you can get some Android tablets for under $100. Even powerful, capable tablets like the Nexus 7 only cost a little over $200. That’s not to mention Samsung’s long string of Galaxy Tab and Note devices filling out nearly every budget there is.
Despite all that, though, Apple is still the most successful overall vendor out of everyone who sold tablets last year. They were responsible for 70.4 million units and 36% of the share, while the next closest — Samsung — sold 37.4 million for 19.1%. ASUS, Amazon, and Lenovo rounded out the list with 5.6%, 4.8%, and 3.3% respectively. As for everyone else? They were all lumped into the dreaded “other” category that made up the other 31% of tablet sales on the year.
“In 2013, tablets became a mainstream phenomenon, with a vast choice of Android-based tablets being within the budget of mainstream consumers while still offering adequate specifications,” said a research director at Gartner.
“As the Android tablet market becomes highly commoditized, in 2014, it will be critical for vendors to focus on device experience and meaningful technology and ecosystem value — beyond just hardware and cost — to ensure brand loyalty and improved margins.”
Gartner is right, and many manufacturers have already started approaching their strategies with that mindset. Whether you’re looking at Samsung’s latest TabPro and NotePro devices or the Sony Xperia Z2 Tablet, OEMs left and right are beginning to create compelling experiences that can only be made up of the right combination of capable hardware, sensible software, and affordable price.
We’ve already highlighted some of those devices in our Best Android Tablets feature for March 2014, and we’re sure to be in store for many more as the months move on. We’d be surprised if Android tablets didn’t gain an even bigger lead in 2014 with all the momentum they’ve enjoyed lately, and we imagine it won’t be long before we see other major players — such as HTC and Motorola — hop back into the scene now that the market has matured. Head to Gartner’s site for the full numbers.
[via iSource]
Shazam upgrade to hit Google Play with a brand new user interface
Shazam, the service that allows you to identify any song or TV show that is playing, announced we’d be seeing a new upgrade to their Android app, and they’ve detailed what we should be seeing once it’s finally been made available in the Google Play Store. This one is pretty big, bringing a brand new user interface that will allow Shazam to provide an experience that makes it easier to find out more about the content you’re tagging and identifying.
Whether you’re looking for lyrics, looking to buy a track, or simply sharing your latest listening activity to your friends, the upgrade makes everything a lot easier and more enjoyable to use. This is only one phase of a plan to bring many more features in the weeks and months to come, though. Shazam has detailed plans to bring a healthy helping of new features in future upgrades:
- Quick access to lyrics, music video and related songs and artists as soon as a track is identified
- Shazam recommendations
- Immediate access to information about the cast, characters and music in shows from over 160 different channels
- Revamped biography and discography pages
Of course, all of this is coming to you for free, so get to Google Play and download it to see what all the fuss is about in anticipation of the upgrade’s full rollout. We’re not sure how long it’ll take for the rest of the upgrades to make their way to the forefront so just keep an eye on that Google Play Store.
[via Shazam]
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